What is a Social Media CRM Platform?

Social media offers businesses direct, real-time access to their customers, with each interaction providing valuable insights that can be analyzed and learned from. However, without a social CRM tool, this information often remains siloed within marketing teams.

An effective social media management tool can foster collaboration by unifying teams around comprehensive customer insights, reducing confusion and enhancing teamwork. According to the 2023 State of Social Media report, 96% of business leaders expect to integrate social data into their company’s CRM within the next three years. Taking proactive steps today can position your brand for success in the future.

In this guide, we will explore the concept of social CRM, discuss its benefits for your business, and outline the tools available to enhance your operations with social insights.

What is social CRM?

Social CRM, or social customer relationship management, is a strategic approach to managing customer relationships that prioritizes interactions occurring on social networks such as Facebook and Twitter.

Traditionally, social data has been kept separate from contact profiles in conventional CRM systems. Fortunately, contemporary brands can now leverage integrated social media management tools to enhance data across lead generation and CRM platforms, resulting in a more accurate representation of customer behavior.

The key benefits of social CRM

Every day, your customers dive into their favorite social platforms, sharing opinions, recommendations, and everything in between. While your social team tracks these conversations about your brand, valuable insights often stay confined to the marketing department without a solid process for sharing them internally.

Enter Social CRM! This powerful tool transforms the way you deliver your most crucial business intelligence—your social data. By streamlining this process, you unlock the full potential of your social media strategy across all teams, amplifying its impact and driving even greater success. Let's harness the power of social insights together!

Democratize social insights

As market headwinds shift and consumer priorities evolve, one thing is crystal clear: no business is safe from uncertainty. The line between “must-haves” and “nice-to-haves” is razor-thin. To stay ahead of the competition, companies must be in sync with their audience.

It's no surprise that gaining deeper insights into customers ranks as the second highest priority for business leaders in today's dynamic economy. This journey towards understanding begins with a commitment to achieving a comprehensive 360-degree view of your customer.

Top brands aren’t settling for partial insights from a few touchpoints—like emails, digital ads, or CSAT surveys. They’re seeking the complete picture, which simply can’t be achieved without harnessing the power of social data.

In fact, an impressive 91% of leaders agree that social data enhances their understanding of customers. With social CRM, you can empower your entire team to deliver the right message to the right people at just the right moment. Embrace social data, and watch your customer connections thrive!

Generate and nurture leads

Social media teams are the vital eyes and ears of a business, and when equipped with the right processes, they can supercharge sales and service teams to seize every opportunity. Enter Social CRM—a game-changer for lead generation, qualification, and nurturing, ensuring a smooth hand-off between customer-facing teams. Here’s how it works in action:

• Imagine social teams crafting targeted ad audiences by tapping into previous interactions with your brand across various touchpoints.

• Picture sales and marketing teams joining forces on Account-Based Marketing (ABM) strategies that leverage all channels, including personal social profiles.

• Envision using social listening to uncover golden opportunities for creating delightful moments through proactive customer care.

In these scenarios, every team member is empowered to create tickets and pass tasks seamlessly to the right colleague. This not only streamlines their workload but also enhances the overall customer experience, making it smoother and more rewarding!

Deliver better customer care

You can't deliver exceptional customer care without truly knowing your customers! This challenge has long troubled social and service teams. Without the right integrations, addressing customer issues on social media can feel chaotic for everyone involved.

Enter Social CRM tools! They simplify the process by gathering vital context from a primary CRM, enhancing social media interactions. This additional insight empowers teams to deliver outstanding customer service at scale.

When teams collaborate effectively, they not only excel in customer service today but also pave the way for future success! Let's transform the customer experience together!

Connect the dots between marketing, sales and service

As digital channels evolve and splinter, the customer journey transforms from a straightforward path into a thrilling pinball game. Navigating what each segment needs in the moment demands focus and agility from everyone involved.

When one team has all the customer insights, it can hold back the entire organization from reaching its full potential. By fostering a shared understanding of the customer through data from a social CRM tool, we can streamline internal processes and enhance collaboration across all levels and departments.

The more marketing, sales, and service teams unite, the simpler it becomes to establish shared goals that are deeply rooted in a comprehensive understanding of our target audience. Let's work together to unlock the full power of teamwork and insight!

The most affordable social media CRM Platform

Digiscale stands out as the most affordable CRM solution, priced at just $47 per month, making it accessible for businesses of all sizes. With Digiscale, you can effortlessly manage all your social platforms from a single interface, streamlining your communication and engagement efforts.

This robust platform goes beyond basic CRM functionalities, offering powerful tools for social listening, analytics, and customer engagement that drive results. Efficiently track interactions, nurture leads, and enhance customer relationships, all while staying within budget.

Start managing customer relationships on social media

Are you tapping into the full power of social media? If you're not using social CRM tools, you might be missing out! These tools are game-changers, helping you showcase the channel's potential to other departments for better collaboration and amazing results.

Don't just take our word for it—schedule a demo of Digiscale today and see integrated social CRM software in action! Our team will dive deep into your social media strategy, offering a personalized walkthrough to show you how Sprout can help you reach your goals. Let's unlock your success together!